"You think the clothes you wear are your own choices, it doesn't matter to the fashion industry, but the truth is, your clothes are the ones I picked for you." This is a classic line from the classic movie "TheDevilWearsPrada" about the blue sweater. Although the film is often exaggerated, it also reveals the important role of textile and clothing industry in guiding the consumption of the masses.

In the light textile city of ke qiao, the market operators are more and more attention to show the main fabrics of this season through the fashionable and beautiful Windows. This not only improves the aesthetics of the market, but also attracts the attention of customers to a certain extent. What's behind the dazzling display of window culture is the trend of fabric that has evolved and evolved. Where is the design inspiration and popular elements in these fabrics? What are the implications for public clothing?

Fabrics also play window show

Window display first originated in Europe, has been 100 years of history, is one of the important auxiliary means of clothing sales, it can show the characteristics of the object itself combined with lighting, window and so on, more vivid advantage displayed the item. Of course, in addition to attracting consumers, such a form can also play a big role in promoting the store's appearance.

It has been said that if you visit a museum to know the history of a country or region, you can learn the culture of a shop by looking at the window. It is true that the small window is the essence of store culture concentration, which directly reflects the audience and enterprise characteristics of the store, leaving a first impression on consumers.

Yuanben international (shaoxing sangren trading co., LTD.) is an internal sales and trading company integrating fabric production, garment design and development and production. The company is mainly engaged in various kinds of men's and women's down jackets, cotton-padded clothes, anti-cold clothing fabrics. In the east market of keqiao light textile east market, in the market of duvet fabric, yuanben international stands in the market with its unique window style. Walk into the store, the metope decorates to give a lot of extra points for the whole storefront. Walls with different shapes of wild antelope horn model, small grilles paste, scissors and other small objects, far see like sculpture, do not break fabric cutting element, and gives a person the feeling of place oneself kekexili, integral style and its operating winter coats down jacket fabric blend perfectly. This store display not only allows the store to be a good choice, but also makes it easy for consumers to master the design style of their products.

ShiWenLiang the firm's founder, said to the reporter, the company since its inception will fabrics clothing in the shop window to display, he thought, as a manufacturer, in front of the buyers or consumers to purchase to do your homework in advance, to provide them with a lead, guide services, rather than wait for customer demands to produce corresponding fabrics. Fabrics in advance through the clothing display, the customer can clearly understand the application effect in the field of terminal to fabrics, make good fabrics, the company will also be able to grasp the initiative in his business.

The window decorate style and aesthetic aspects of outlets, ShiWenLiang said, according to the design features of this fabric and storefront fitment accordingly in kekexili and cutting element style, but he also mentioned that store will display according to different fabrics design style and design, tried before the cafe style, etc. "When each fabric is displayed in the window, we will stylize the design accordingly to achieve the best visual effect. Of course, it's also good for business. High-quality fabric products combine unique window displays, and accumulate more customer resources for the company. He said.

In recent years, the fabric through the window display has been emerging in the textile city market, distinctive style window, small to store large to market, not only light textile city, store display design is to let KeQiao excellent fabrics have a display window.

A few square meters window, "ten thousand pick one" competition

The textile city east market is the center of the center of clothing fabric, and the market is divided according to different materials and fabrics. This layout provides a great convenience for purchasers to select fabrics, and in the same area, they can shop around to choose fabrics that suit their needs. Of course, this also for the same area of different outlets put forward higher request, in today's "wine is also afraid of deep alley", under the condition of store treasure will display without reserve is undoubtedly the best choice.

Zhejiang wan appearance cloth co., LTD., as a quest to create high quality textile fabrics, leading the industry trend, strive to become a model industry is the leading enterprise in time, today, has become outstanding in the market.

When visiting the direct battalion of wanzi, the reporter saw that there was a very eye-catching fabric product in the window, which could not help but find out. Wang Xue, head of the Marketing Department said to the reporter, in the past, only the United States, Italy, Spain, Japan, the four countries can produce diacetate fabric, in 2016, than appearance began to introduce a more advanced production fabrics. "It is a combination of natural and high-tech triacetate (SOALON) fabric, by extracting conifer extract, Canada and Alaska in combination with high-tech processing production, makes the fabric inside can contain more water factor, can protect the skin, electrostatic smaller, wearing more comfortable. The garments made from this fabric are easier to handle and less wrinkle than traditional silk garments. This fabric has a relatively small amount of business in the light textile city, which is also a reflection of the trend of the trend in fabric trend. Over time, the fabric will also become popular in the Chinese market. Through the window display, you can feel the beautiful colors and unique design of the fabric. We want to present the best products to you in the most intuitive form.

In addition to making triacetate fabrics as the main fabric of the new season, wanzi also showed a functional fabric that will be produced in the autumn. Wang Xue said, this is the traditional dust coat fabric, the biggest characteristic is the strong waterproof performance, which solved the autumn rain, the damp air brings to people skin, "the unique functional waterproof fabric, in keep original dust coat texture, waterproof function, better able to protect the skin, to damp autumn weather, thus improving more consumers in the beauty and comfort."

Window-dress shows the best results, and customer feedback is the best answer. Are all pose channgzhou salesroom customers purchasing fabric Chen Qingqing in an interview, pose the old customer, she is not only because the wan appearance excellent product quality, at the same time also very valued its high-end and perfect after-sales service. , when talking about this window display fabrics Chen Qingqing said quite agree with this kind of practice, she believes that the fabrics designed to garment can let customers more comprehensive understanding of the material, can not only meet the needs of customers, also can attract more new customers to stores.

Push fabric to make "cloth" garment

Single fabric display will appear too drab, in numerous baromon under the dilemma of "hate cloth garment", some enterprises began to transition, some main fabric design into ready-to-wear, again through the unique color collocation is put to the store window to display, it attracted many new customers, also meet the needs of the old customer diversification.

In the east market of coqiao light textile city, the window of a knitting clothing fabric company attracted the attention of the reporter.

Entering the store, the shelves are filled with knitted fabrics, which are eye-catching. The reporter understands that this is a collection of product design, weaving, printing and dyeing and sales as one integrated enterprise - zhejiang yue qiang textile co., LTD. "Our company main production knitting, hair fabrics, all the year round in continuously introduce new products, the company has own designer team, so each new fabrics, design department will design the corresponding clothing placed window to display, in order to achieve the effect of attracting customers. Of course, the company will also promote its own fashion shows and websites. The company's general manager, xue yuefen, took out a knitting fabric and introduced it to the reporter.

When it comes to the trend of fabrics in autumn and winter, xue said that from the perspective of the company, the second half of the year will be the fabric of the fabric, with a lattice design. Due to the classic style of this large grid, the range of ages involved is also wide, which should win a better response in the market.

In the face of the various fabric stores in the market, it is possible to win a place and be favored by purchasers, and a diversified window display may be a viable way.

Going and looking around, stroll line is taken, the fabrics of the textile city market stores, like a walk in the ocean of colorful cloth, window, special fabrics and fashion clothing, each stop to linger. The camera is not only a beautiful window, but behind the scenes show us a series of fabric trends, styles of charm. Maybe you can't go abroad feel Paris fashion week show international fashion trend, also won't go to milan to participate in the fashion feast, but you know, this is the origin of the global clothing fashion, here is the fabric made myriad changes in the fashion industry.