At present, the market demand at home and abroad environment, comprehensive international industrial layout adjustment, and many other factors, our country textile industry has entered a growth is slowing, power conversion, structural adjustment of the new normal.

According to big data, the growth rate of industrial growth in China's textile industry grew by 5.1 percent in the first eight months of this year, 0.9 percentage points lower than that of the previous year. The growth rate of industrial production in the garment industry was 6.8 percent, up 2.3 percentage points from the same period a year ago.

Under such current situation, the development of textile industry cluster is very popular, like a "dark horse", bringing new expectation to the market.

Layout fashion ideas

Industry cluster

The fashion industry is now known as the "new third board" of China's textile industry. On the east coast of China, the development of the fashionable textile industry is becoming an "industrial phenomenon". This phenomenon is particularly prominent in the textile provinces of zhejiang, guangdong, jiangsu and shandong.

At present at KeQiao fashion week, shaoxing, zhejiang province ke bridge district party committee, deputy secretary of the generation of district such as wave told Chinese enterprises newspaper reporter zhao, China KeQiao international textile fair held 19 years in a row, has gradually become one of the main textile exhibition brand in China.

Zhejiang shaoxing ko bridge in the first three quarters of this year's KeQiao fashion creative business income of nearly 900 million yuan, an increase of 20.3%, drive the related enterprises form the sales revenue of 17.7 billion yuan, the impetus KeQiao textile from manufacturing to create a powerful engine.

Such as wave tells a reporter, zhao ke bridge the government will increase the two big ideas about fashion, high-end textile industry cultivation efforts, further support to creative design on the industrial chain, increase added value, lead the big development, accelerate the textile city (600790, shares) of the "startup" three times, in the electronic commerce, intelligent logistics, modern exhibition for the key to further improve the hardware and software, vigorously promote KeQiao from textile products manufacturing center, trade center to fashion creative design center, the transformation of creative center.

China textile industry association, vice President of ying-xin xu said, to the market demand as the guide, trends and fashion promotion of professional services as a guide for product development, integration of industrial chain upstream and downstream of the high quality resources, cultivate KeQiao textile enterprise fashion acuity and technological innovation, promote the textile fabrics and fashion design resources sharing and value links, comprehensive build KeQiao fashion creative industry sustainable development new layout.

Differential operation

Step out of the cluster development path

Under the new situation, how can the garment industry overcome the difficulties caused by the shortage of global economy to the Chinese textile industry? How to make a breakthrough in the national fashion industry in the new situation? How to fundamentally change the low added value of industrial cluster products and the low value of the industry? These problems exist among the textile industry clusters, and zhang jiangbin, director of the shishi market development service center, has his own views.

Zhang jiangbin told the China enterprise newspaper that the comprehensive development of shishi textile and clothing industry has built a relatively complete industrial chain of textile and clothing. At the same time, the "clustering development and differentiated operation" has opened up an innovative development path for the shishi textile and clothing industry cluster.

According to shishi city cloth, head of the board of trade, shishi textile fabrics industry adhere to the "development of trade" model of development, relying on well-known scientific research institutes and universities developing new fabric product, at present, each year more than 3000 kinds of new fabrics, cotton, chemical fiber, silk, blended, and many other species, a lot of new fabric has the industry leading position.

Nowadays, most of the textile industry cluster has been optimized for the original development mode, and the whole transformation and upgrading of the industrial chain is being sought. Meanwhile, in the process of industrial cluster development, the direction of intelligent and innovative creative direction has been changed.

China textile industry association ChangSunRuiZhe said, "cluster in economy under the new normal has presented new characteristics and bright spot, mainly manifested in continuously explore new development model of cluster innovation, and constantly improve the industrial chain and form a complete set of professional market, actively create regional brand, actively promote the pace of technological progress and industrial upgrading, actively promote" Internet + "strategy and deepen the two fusion, actively carry out public service platform construction cluster." The adjustment of the industrial structure has raised the industry level, development quality and efficiency of the cluster to a higher level.